Annie leads experiential marketing teams at Fortune 500 companies in the silicon valley tech industry. Her award winning, integrated programs build brand value, grow and accelerate pipeline, and educate the customer base.
With a millennial focus in mind she delivers content in a way that is consumable and relevant for each attendee, while providing collaboration and choice to the customer. As Senior Director, Event Marketing and Customer Experience at GE Digital, Annie focuses on driving sales effectiveness while educating and influencing customers and prospects.
Prior to GE, Annie led teams at SAP, VMware and most recently MobileIron. Under her leadership she has won multiple Event Marketing Ex Awards, including the Ex Award for Best Virtual Event at VMware.
In her spare time Annie is an active volunteer at Hands On San Francisco, Wounded Warrior Project, and the Golden Gate Lab Rescue Association – where she adopted her beloved Lab, Casey.